A good UVP should answer the following questions:

A good UVP should answer the following questions:

•How your product or service solves/improves problems •What benefits customers can expect •Why customers should buy from you over your competitors Your value proposition is the reason people buy from you. The stronger your value proposition, the greater your...

These numbers mean 2 things: 

These numbers mean 2 things: 

(1)- Your website is the face & first impression of your company. (2)- The design of your website effects customer trust and your credibility When visitors do not like some aspect of the design, stats reveal that the whole website is rejected and visitors do not...

There’s a popular saying: “Good design is invisible,”

There’s a popular saying: “Good design is invisible,”

...which simple means that design is experienced. It is more than how it looks. Good design may be invisible but poor design is not. Anyone will notice an ugly, hard to read website immediately. A well designed website will look and feel great. It will be easy to...

Design Is More Than How It Looks

Design Is More Than How It Looks

It is a common misconception that design is solely about the way a thing looks. In reality, good design first thinks about how it works. The art of design only comes after. This is often communicated with the terms “form” and “function.” Function comes first, but form...

a well designed web site must have a unique mobile experience. 

a well designed web site must have a unique mobile experience. 

Good design always keeps the users experience in mind. However, that experience is very different on a computer screen than it is on a mobile phone. That being said, it is critical that your website look great across all devices. In 2016, internet activity on mobile...

the brochure site vs a marketing site

the brochure site vs a marketing site

In the old days most websites were really just online business cards. A company would have a website simply to let people know they exist, offer a brief description about their business, and feature their contact information. Today a website needs to do so much more....

You have 50 milliseconds to make a good first impression

You have 50 milliseconds to make a good first impression

If your site is poorly designed you will have a high bounce rate. Bounce rate is the rate in which visitors to your website hit the back button (or bounce) off your site. You may get traffic - but how long does a visitor stay? You want them to be interested, engaged...

What is a call-to-action?

What is a call-to-action?

What is a call-to-action? Well, it’s just like it sounds. It is a call, or invitation, to move your guest to take a specific action. You see them everywhere. For instance, when your watching TV you’ll hear, “Call now!” or “CALL or CLICK TODAY!” Or, when you land on...

We eat with our eyes

We eat with our eyes

Have you ever heard the adage “you eat with your eyes?” This common saying simply means that a very large part of what makes food taste good is if it looks good. The same is true for business and design. We eat with our eyes. We make decisions with our eyes....

Is your site connected to Google Analytics?

Is your site connected to Google Analytics?

It is important to use data and analytics to determine which of your pages are performing well and which ones are not. Is your site connected to Google Analytics? Are you currently analyzing and monitoring your data? If not, then it is likely that you have no idea how...

The Numbers Don’t Lie: Design Sells

The Numbers Don’t Lie: Design Sells

The Numbers Don’t Lie: Design Sells The fact is, if you want your business to really grow and perform at it’s very best, studies reveal that good design matters. For many companies, design is the one thing that separates them from their competition. {Read...

good design matters

good design matters

The fact is, if you want your business to really grow and perform at it’s very best, studies reveal that good design matters. For many companies, design is the one thing that separates them from their competition. {Read More}

Good Web Design Will Grow Your Business

Good Web Design Will Grow Your Business

Good web design will grow your business while bad design can stunt your businesses growth. Studies show that well designed sites convert much better than poorly designed ones. {Read More}

10 Proven Reasons Why Good Web Design Matters

10 Proven Reasons Why Good Web Design Matters

10 proven reasons why good web design matters.   Good web design will grow your business while bad design can stunt your businesses growth. In this article I would like to share 10 compelling reasons why your website needs great design. At Silverback...