GET MORE LIKES ON YOUR FACEBOOK CONTRACTOR PAGE

 

Did you know that in 2019 your posts on Facebook will only be seen by 6.4% of your page’s total likes?

What does that mean?

It means this:

When you craft a post and launch it on your business page, only 6% of your pages’ total fans will actually see that post. So… if you have 500 likes on your page (500 * 6.4% = 32) only 32 of your current fans will actually see that post.

WHAT!? NO! THAT CAN’T BE RIGHT!

Unfortunately, that is the cold hard truth.

Here are some quotes to back up that shocking claim.

 

From Social Media Today

A post’s average organic reach is only around 6.4% of the Page’s total likes. There was a marketing-world rumor that this reach only extended to an average of 2% of the page’s total likes, but in actuality, it’s more like 6.4%.

From HootSuite

The average organic reach for a Facebook post is 6.4% of a Page’s likes.

From Sprout Social

The average organic reach of Facebook Pages has been steadily dropping with every newsfeed algorithm update. A We Are Social report found that in 2018, the average organic reach is only 6.4% of its Page Likes. 

For this reason, it is a great idea to increase your facebook page likes. More likes = more reach. If you have 500 likes now and you grew your Facebook likes to 1000, then you would jump from 32 to 64. Get 2000 likes and you’ll jump to 128.

Not impressed by my multiplication skills? Me either. It still feels like a waste. However, you can improve these numbers by increasing your engagement rates. The more engagement you have on a post, the more Facebook will show that post and therefore the more people will see it.

There are 2 things I think a local business should hear.

  • #1 – get more likes,
  • #2 – be more creative and share more engaging, sharable, and fun content.

In this post, we will tackle #1. Check out 20 CREATIVE FACEBOOK POST IDEAS FOR CONTRACTORS to for help with #2.

 

 

10 tips to get more facebook likes on your business page

 

1- INVITE EVERYONE

This may seem like an obvious one but… why not? Just invite everyone in your personal friend list to like your business page. This is the obvious first step to getting people to like your page. If you have 500 friends, and you invite all of them, then you now have at least 500 people invited. There you go. Great start!

 

2- INVITE YOUR EMAIL LIST

Most businesses have an email list of current and past clients. You can take this email list and directly upload it into Facebook to create a highly targeted audience. But also, be sure to send everyone on that email list — an email. Simply send a simple email stating that you have a new Facebook page and that you would like to invite them to like said page for updates, specials, and deals. That’s a common practice.

So… Let’s say you have 500 people on your email list now you’ve invited about 1000 people to like your page. By the way, if you don’t have a list – start building one by offering a lead magnet on your website.

 

3- RUN AN ENGAGEMENT AD FOR LIKES

For as little as five dollars a day you can run what Facebook calls “engagement ads” to get more likes to your Facebook page. This is not the same as paying for likes! Why? Because you are going to use fine-tuned demographics to get quality likes.

When you “buy likes” from some shady company – what you typically get are likes from fake profiles or a ton of likes from people on the other side of the world who really have no businesses following your local business page.

But… when you pay Facebook to invite a targeted audience to like your page you are doing what all businesses do when they market their business. You are paying to get in front of the right audience.

I would suggest choosing a highly targeted demographic for these ads. Do not just blanket the entire United States. Think of it as creating a bucket of warm prospects for your business. You can use the custom audience you’re created of your email list above. You can even ask Facebook to match that email list and create a larger audience called a “look-a-like audience. Or, you can manually create an audience based on interests and behaviors.

For instance, because Silverback focuses on contractors, I might create a targeted audience by selecting demographics specific to the construction or home service industry. Facebook will let me select specific businesses like electricians, roofers, exterior, remodelers, landscapers, etc.

 

4- ADD A LIKE NOW BUTTON TO YOUR WEBSITE

Another simple step you can take to get more Facebook likes is simply add a Facebook like button on your website. If you get 500+ views a month on your website – then that’s just that many more people who will see your website and click on that Facebook page link to like your page. You can add these kinds of Facebook like button’s either by creating your own button through the Facebook developer page (difficult) or if you use WordPress, you can download a plug-in (easier). You could even simply place a link to your Facebook page somewhere on your website with the invitation to head over and LIKE US on Facebook (easiest).

 

5- THANK YOU PAGE INVITE

If you have a website that is designed to convert leads then you will have a “thank you” page. All of our Silverback websites have a “thank you” page because the thank you page is an important part of a good funnel. Once a guest to your site fills out the online form they are redirected to said “thank you” page where you have an opportunity to thank them for responding, giving them that extra friendly touch (which is just one more positive experience that potential customer has with you). That “thank you” page is a great opportunity to again invite them to like your Facebook page. These are people who have already taken one step towards getting to know you why not invite them to take the next step which is to head on over to Facebook, like your page, and see your most recent content?

 

6- AUTORESPONDER EMAIL INVITE

To piggyback on the last point, if you have a website that’s designed to convert, not only will you have a “thank you” page, but you will have an autoresponder email sent to that new lead. This is an email that is automatically sent to them via Mailchimp or some other email service.

Again, it’s just another opportunity for you to give them a warm touch and another positive experience with your business.

So… they came to your site, they filled out your form, they got a thank you page with a friendly smile, then they get an email in their inbox saying thanks again.

You might start to notice a trend here. The more you can touch them with positive experiences – the more likely they’ll follow through and become your customer.

I would recommend inviting people in all your emails to like your Facebook page. It costs absolutely nothing and seems like a very obvious opportunity to invite folks naturally.

 

7- ADD A FACEBOOK LINK TO YOUR EMAIL SIGNATURE

More on that note. You probably send dozens of emails every day. And, in all of your emails, you have a signature at the bottom. Most business owners put their name, website, phone number, or address at the bottom of every email.

Why not put a very clear call to action in your email signature that says something like. “Like our page today for a chance to win.” Again, it’s totally free and seems like a very obvious way to invite people who are already engaged with your business.

 

8- INVITE THOSE WHO HAVE ENGAGED

Speaking of engagement. When you have a post on Facebook that gets shared and has great engagement, this is a wonderful opportunity for you to go in and see who has engaged and personally invite those folks to like your page.

Here’s how you do that:

  • Click the reaction/emotion icons
  • Scroll thru the list of people who have reacted
  • Click the INVITE button on anyone who hasn’t already liked your page
  • Do this as often as you can but, at least weekly
  • BONUS: -get this chrome extension to do this in a few clicks

 

9- JOIN NICHE RELATED GROUPS, MAKE RELEVANT INTERESTING COMMENTS

At least once a week, visit your niche related groups, read other peoples’ posts, and make real and genuine comments. DON’T just post promotional crap in these groups. You’ll only annoy everyone and you might even get kicked out. Instead, be social and comment.

  • This will raise curiosity and drive more people to your page.
  • You can comment as your page and not as self.

Here’s how:

  • From a computer, go to the group’s news feed.
  • In the top left, just under the group’s name, you’ll see it says, “Interacting as your self.”
  • Click that and select your page.
  • Some groups will require a second approval, that’s OK, just wait a day and your page should be approved as well.
  • Each time you want to comment, be sure to check that the “Interacting as…” says your page name.
  • Don’t forget to do step 8 and invite anyone who reacts to like your page.

**If you are unable to choose your page you might try this. I had that problem and couldn’t find a solution anywhere. So… I went to my page settings and changed age limit, profanity, and enable crossposting to the group’s page and it then allowed me to select my page in the groups’ settings. Honestly, I don’t know which one was the one that made it work. It was probably the crossposting one…., but by the time I got it working, I didn’t want to waste any more time trying to figure out why. 🙂

 

10- POST SHARABLE CONTENT

Now that you’ve got the ball rolling, you should start posting sharable content consistently and frequently. That word SHARABLE is key. Please don’t post a bunch of promotional stuff. Nobody shares that. Post valuable, helpful, funny, or inspirational content that people will want to share on their news feed. If they share your stuff, and if others comment or engage with that content, then you can do step 8 and personally invite them to like your page.

 

CONCLUSION

These 10 steps will get you started. After about 3-6 months of posting engaging content, commenting in groups, inviting folks to like your page, and paying a little to get Facebook to suggest your page to your targeted audience, you should be well on your way to getting 1000+ likes on your facebook page.

 

RELATED & HELPFUL CONTENT

Social Media Marketing For Contractors St. Charles, MO

How you should use social media to get more leads. A comprehensive look at how to use social media marketing for construction contractors, home builders, remodelers, HVAC companies, roofers, landscapers, well… you get the idea.

Does Facebook or Social Media Marketing Work for Home Service Contractors?

Yes, Facebook and social media marketing still work for contractors. However, the results or return on investment have drastically changed in the past few years. I should tell you that if you're looking to get quick leads to fill your funnel and pipeline then Facebook is not the best use of a contractor's time and resources.

However, if you have an established contracting company and you're getting regular leads but want to increase your exposure in your community, build brand awareness, and trust, then social media is an absolute must.

Why?

First...we live in a social media world after all. If your business is not in the social arena then you will not be top of mind for hundreds of thousands of people in your community.

Secondly, the statistics are quite compelling:

  • 68% of American Adults Use FB
  • 74% of Those Americans Access FB Daily
  • 95% of Local Businesses use FB
  • 41% of Americans on FB Are Age 65 +
  • 54% of Consumers Research Brands on Social

 

Perhaps the most interesting statistic in this 2018 report is that 41% of Americans on Facebook are over the age of 65 years old. The older generation is growing on Facebook and this is a key demographic for the home services and remodeling industry.

Even if you hate social media, it is hard to argue with the numbers. For now, and the foreseeable future, social marketing is going to be a force to be recond with.

"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”  Gary V.

 

Knowing your customers’ buying cycle

For most construction companies the buying cycle is much longer for than you might think. The buying cycle is the process that every customer goes through when they purchase something. There are probably more than a dozen different ways to think about your customers’ buying journey. However, it is typically thought in terms of a funnel.

Starting with awareness, the first stage is where your potential new customer first becomes aware of your brand or services. The customer then flows into the interest stage, this is where they begin to do some research or a little “tire kicking.” Finally, the customer enters the decision stage where they make comparisons and choose a contractor.

As a marketer I like to think of this funnel in 3 simple stages: KNOW, LIKE. TRUST. First, they have to know you or be made aware that you even exist. Secondly, they need to see more of you and begin to like you. After getting to know you and seeing that your pretty likable (because of all the clever marketing you’ve done) they will finally be ready to trust you and invite you to enter into their home for your services.

 

Sm Social Pillar Post Art .001

 

Every contractor business has a different buying cycle

If you are an HVAC company, a roofing company, a plumber or an electrician you probably get many leads very quickly. Your customers’ buying process is much shorter because you offer emergency services. If someone's AC goes out in July, they're going to search Google, find you, and call you that day. That is where our Silverback Lead Generation Package really shines. We have had great success getting these kinds of leads for contractors.

However, if someone is remodeling their kitchen, they may start researching kitchen remodeling 6-12 months before they actually choose a contractor. The same can be said for a new roof, exterior siding, or building a new home addition. These customers are in a much longer buying process.

That being said, this is where social media comes in. Facebook and Instagram is a great way to get in front of your audience when they're still dreaming, thinking, and planning their next remodeling project.

 

It's a Marathon

To put it simply, lead generation marketing strategies like pay-per-click advertising are like sprints. You can get quick leads from people who are searching for your services.

Social media and Facebook marketing is a marathon where you communicate with people who will need your services in the future. With social media marketing, you build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home.

 

Most contractors are using Facebook wrong!

Now, I follow a ton of contractor facebook pages in my city and I want to tell you why I think most every single one of them are using Facebook wrong.

To recap, we should think about marketing and social media like this:

  1. USE GOOGLE ADS AND PAY PER CLICK ADS TO GET FAST LEADS from customers with a short buying cycle.
  2. USE SOCIAL MEDIA to build brand awareness and engage with customers who have a longer buying cycle to get them to like you and eventually trust you.

So, why are contractors using Facebook wrong? Because they’re using Facebook to promote their business as if their future customers have a short buying cycle.

They are promoting, promoting, promoting. And promoting.

And, this does not create affection, or likes and trust. Instead, it mostly annoys people.

Sure, there might be a slim chance that someone (let's call him Bill) just got home from work, his wife says, “Bill, the roof is leaking!” - to which Bill responds, “Well let me go to the john real quick and then I’ll make a few calls.” Then as Bill is sitting on the throne, he does what he always does in the privacy of that little room, he pulls up Facebook on his phone and gets immediately distracted, forgetting about the leaky roof. But then, low and behold, Bill sees a facebook post that says, “LEAKY ROOF? WE CAN HELP!” Bill happily says, “Perfect!” And clicks that post, follows thru to your page, finds your #, and calls right then and there.

That probably doesn't happen.

But that seems to be what most contractors think is going to happen.

Most every post on Facebook seems to say,

“We do this...,

Or, “Don't forget you need this, which is something we do.”

“Call Today.”

“Get 15% off!”

“Get a Free Estimate!”

“Fall Specials on Gutters!”

AUGH.... it’s so much noise.

 

So, How Should Contractors Use Facebook?

If we think about Facebook in the 2nd way, ie… as a marathon, leading potential customers through the funnel of: Know, Like, Trust, then contractors should use Facebook to make people like them.

Ask yourself this question: What can your contracting company do on Facebook to make someone like you?

The answer, more than likely, will include giving away something of real value.

Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat. Or an infographic teaching them the easiest 10 ways to lower energy bills in the summer.

Give. Give. Give.

When you give them information, instruction, and real value, people WILL like you.

There is actually an ancient proverb that says:

 

“Everyone is a friend to a person who gives gifts.”

 

(I think it's from the Bible.)

 

Marketing guru Gary V. has been teaching this social media strategy for a long time. In his book entitled, “Jab. Jab. Jab. Right Hook” Gary V. says the give, give, give is like a jab.

You keep giving and giving - or jabbing and jabbing - and then you make the sale and throw that powerful right hook.

This doesn't mean you don’t promote, it just means you don’t over promote. 

Later, I’ll show you how to be a giver as I give you (...see what I did there?) 20 non-promotional social media post ideas for your home service business.

 

Which Social Media Platforms Are Best for Construction Contractors?

The best social media platforms for contractors are Instagram, Facebook, and YouTube. Twitter, I believe, is more effective for staying in the loop with news, politics, and sports. Posts on Twitter are quickly buried with so much white noise. Some contractors may have a good following on Twitter, but I don't believe people go to Twitter to learn more about contracting home services.

Pinterest will probably be an effective platform for contractors as you could feature some great photography of Home Remodeling but I'm not sure it would be very effective for Industries like electricians or HVAC companies. To be quite honest I've not spent enough time on Pinterest. But... I do believe that it could be a key player for home remodelers and builders.

Finally, LinkedIn is primarily for B2B marketing (business-to-business). If your contracting company has a commercial division, you will not want to avoid LinkedIn. It would be a good idea to build an audience on Linkedin.  

Now… with that out of the way, let's take a deep dive into how you can use Instagram, Facebook, and YouTube to get more leads for your construction contractor business.

 

Instagram is great for contractors because it's easy

Instagram is great because you can easily upload photos of your most recent work. If people are looking for bathroom or kitchen remodeling and if you have decent photography of recent projects with relevant hashtags you’ll get exposure and be on your way to building trust. Many of our contractors integrate Instagram with their Silverback Website, this way when the add a pic to Instagram it automagically appears on their website too.

 

Facebook - the biggest

Facebook is a must because it's still the biggest platform. I'll be the first to admit that Facebook is very frustrating but you can't deny the sheer numbers of people who are there every single stinking day.

Facebook is the 3rd most popular website in the world. Based on the sheer numbers of daily visits the top 3 websites are:

  • #1- Google

  • #2- YouTube

  • #3- Facebook

Consider how much it would cost monthly to rent a billboard on the busiest highway in your city versus how much it would cost to invest in a good Facebook marketing strategy. You can put yourself right in front of 10,0000 more people if you do your social media marketing strategy right.

Not only that, but with social media, you are not just getting in front of them while their driving at 80 miles per hour, but you are right there at their fingertips most likely when they're just sitting on the couch or toilet :).

 

YouTube - my favorite

I think YouTube may be the best platform for Home Service contractors. First of all, I mentioned earlier that it's the number 2 most popular website - every day. This means that people are now, not just going to Google to make searches but they are going to YouTube to search for things.

We often say, “Just Google it!” But the trend is turning into, “Just YouTube it!”

I am one of those people because I do this all the time.

Anytime I need to do anything I go to YouTube first and search to see if I can get a quick 5-minute video showing me how to do it efficiently.

If your company shot simple videos about how you perform certain services for homeowners, not only can you then take those same videos and place them on Facebook, and on your website, but you can use them in Facebook and YouTube advertising campaigns targeting your city and favorite demographics.

Today, video is king. People are reading less and watching more.

Most people prefer to consume information via video. In fact, even though I've written all these words in this post (which I'm doing primarily to get SEO results), I've also shot videos with the same content that you can look at on our YouTube channel here. 🙂

 

Video Marketing Construcyion Company

 

Conclusion

So if you've read this far you are probably ready to start using facebook, instagram, youtube, and social media to help grow your construction business. If that's you then I've got good news. Below we have about a half dozen more helpful posts and videos filled with how to's, tips, social media hacks and more.

Check out these TOP 4 FACEBOOK TIPS FOR CONTRACTORS:

- 20 FACEBOOK POST IDEAS FOR CONTRACTORS

- GET MORE LIKES ON YOUR FACEBOOK CONTRACTOR PAGE

- 7 STEPS TO BUILD A FACEBOOK STRATEGY FOR CONTRACTORS

- HOW TO OPTIMIZE YOUR CONTRACTOR FACEBOOK PAGE

 

Social Media Marketing For Contractors St. Charles, MO

How you should use social media to get more leads. A comprehensive look at how to use social media marketing for construction contractors, home builders, remodelers, HVAC companies, roofers, landscapers, well… you get the idea.

Does Facebook or Social Media Marketing Work for Home Service Contractors?

Yes, Facebook and social media marketing still work for contractors. However, the results or return on investment have drastically changed in the past few years. I should tell you that if you're looking to get quick leads to fill your funnel and pipeline then Facebook is not the best use of a contractor's time and resources.

However, if you have an established contracting company and you're getting regular leads but want to increase your exposure in your community, build brand awareness, and trust, then social media is an absolute must.

Why?

First...we live in a social media world after all. If your business is not in the social arena then you will not be top of mind for hundreds of thousands of people in your community.

Secondly, the statistics are quite compelling:

  • 68% of American Adults Use FB
  • 74% of Those Americans Access FB Daily
  • 95% of Local Businesses use FB
  • 41% of Americans on FB Are Age 65 +
  • 54% of Consumers Research Brands on Social

 

Social Media Statistics Contractors

 

Perhaps the most interesting statistic in this 2018 report is that 41% of Americans on Facebook are over the age of 65 years old. The older generation is growing on Facebook and this is a key demographic for the home services and remodeling industry.

Even if you hate social media, it is hard to argue with the numbers. For now, and the foreseeable future, social marketing is going to be a force to be recond with.

"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”  Gary V.

 

Knowing your customers’ buying cycle

For most construction companies the buying cycle is much longer for than you might think. The buying cycle is the process that every customer goes through when they purchase something. There are probably more than a dozen different ways to think about your customers’ buying journey. However, it is typically thought in terms of a funnel.

Starting with awareness, the first stage is where your potential new customer first becomes aware of your brand or services. The customer then flows into the interest stage, this is where they begin to do some research or a little “tire kicking.” Finally, the customer enters the decision stage where they make comparisons and choose a contractor.

As a marketer I like to think of this funnel in 3 simple stages: KNOW, LIKE. TRUST. First, they have to know you or be made aware that you even exist. Secondly, they need to see more of you and begin to like you. After getting to know you and seeing that your pretty likable (because of all the clever marketing you’ve done) they will finally be ready to trust you and invite you to enter into their home for your services.

 

Sm Social Pillar Post Art .001

 

Every contractor business has a different buying cycle

If you are an HVAC company, a roofing company, a plumber or an electrician you probably get many leads very quickly. Your customers’ buying process is much shorter because you offer emergency services. If someone's AC goes out in July, they're going to search Google, find you, and call you that day. That is where our Silverback Lead Generation Package really shines. We have had great success getting these kinds of leads for contractors.

However, if someone is remodeling their kitchen, they may start researching kitchen remodeling 6-12 months before they actually choose a contractor. The same can be said for a new roof, exterior siding, or building a new home addition. These customers are in a much longer buying process.

That being said, this is where social media comes in. Facebook and Instagram is a great way to get in front of your audience when they're still dreaming, thinking, and planning their next remodeling project.

 

It's a Marathon

To put it simply, lead generation marketing strategies like pay-per-click advertising are like sprints. You can get quick leads from people who are searching for your services.

Social media and Facebook marketing is a marathon where you communicate with people who will need your services in the future. With social media marketing, you build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home.

 

Most contractors are using Facebook wrong!

Now, I follow a ton of contractor facebook pages in my city and I want to tell you why I think most every single one of them are using Facebook wrong.

To recap, we should think about marketing and social media like this:

  1. USE GOOGLE ADS AND PAY PER CLICK ADS TO GET FAST LEADS from customers with a short buying cycle.
  2. USE SOCIAL MEDIA to build brand awareness and engage with customers who have a longer buying cycle to get them to like you and eventually trust you.

So, why are contractors using Facebook wrong? Because they’re using Facebook to promote their business as if their future customers have a short buying cycle.

They are promoting, promoting, promoting. And promoting.

And, this does not create affection, or likes and trust. Instead, it mostly annoys people.

Sure, there might be a slim chance that someone (let's call him Bill) just got home from work, his wife says, “Bill, the roof is leaking!” - to which Bill responds, “Well let me go to the john real quick and then I’ll make a few calls.” Then as Bill is sitting on the throne, he does what he always does in the privacy of that little room, he pulls up Facebook on his phone and gets immediately distracted, forgetting about the leaky roof. But then, low and behold, Bill sees a facebook post that says, “LEAKY ROOF? WE CAN HELP!” Bill happily says, “Perfect!” And clicks that post, follows thru to your page, finds your #, and calls right then and there.

That probably doesn't happen.

But that seems to be what most contractors think is going to happen.

Most every post on Facebook seems to say,

“We do this...,

Or, “Don't forget you need this, which is something we do.”

“Call Today.”

“Get 15% off!”

“Get a Free Estimate!”

“Fall Specials on Gutters!”

AUGH.... it’s so much noise.

 

So, How Should Contractors Use Facebook?

If we think about Facebook in the 2nd way, ie… as a marathon, leading potential customers through the funnel of: Know, Like, Trust, then contractors should use Facebook to make people like them.

Ask yourself this question: What can your contracting company do on Facebook to make someone like you?

The answer, more than likely, will include giving away something of real value.

Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat. Or an infographic teaching them the easiest 10 ways to lower energy bills in the summer.

Give. Give. Give.

When you give them information, instruction, and real value, people WILL like you.

There is actually an ancient proverb that says:

 

“Everyone is a friend to a person who gives gifts.”

 

(I think it's from the Bible.)

 

Marketing guru Gary V. has been teaching this social media strategy for a long time. In his book entitled, “Jab. Jab. Jab. Right Hook” Gary V. says the give, give, give is like a jab.

You keep giving and giving - or jabbing and jabbing - and then you make the sale and throw that powerful right hook.

This doesn't mean you don’t promote, it just means you don’t over promote. 

Later, I’ll show you how to be a giver as I give you (...see what I did there?) 20 non-promotional social media post ideas for your home service business.

 

Which Social Media Platforms Are Best for Construction Contractors?

The best social media platforms for contractors are Instagram, Facebook, and YouTube. Twitter, I believe, is more effective for staying in the loop with news, politics, and sports. Posts on Twitter are quickly buried with so much white noise. Some contractors may have a good following on Twitter, but I don't believe people go to Twitter to learn more about contracting home services.

Pinterest will probably be an effective platform for contractors as you could feature some great photography of Home Remodeling but I'm not sure it would be very effective for Industries like electricians or HVAC companies. To be quite honest I've not spent enough time on Pinterest. But... I do believe that it could be a key player for home remodelers and builders.

Finally, LinkedIn is primarily for B2B marketing (business-to-business). If your contracting company has a commercial division, you will not want to avoid LinkedIn. It would be a good idea to build an audience on Linkedin.  

Now… with that out of the way, let's take a deep dive into how you can use Instagram, Facebook, and YouTube to get more leads for your construction contractor business.

 

Instagram is great for contractors because it's easy

Instagram is great because you can easily upload photos of your most recent work. If people are looking for bathroom or kitchen remodeling and if you have decent photography of recent projects with relevant hashtags you’ll get exposure and be on your way to building trust. Many of our contractors integrate Instagram with their Silverback Website, this way when the add a pic to Instagram it automagically appears on their website too.

 

Facebook - the biggest

Facebook is a must because it's still the biggest platform. I'll be the first to admit that Facebook is very frustrating but you can't deny the sheer numbers of people who are there every single stinking day.

Facebook is the 3rd most popular website in the world. Based on the sheer numbers of daily visits the top 3 websites are:

  • #1- Google

  • #2- YouTube

  • #3- Facebook

Consider how much it would cost monthly to rent a billboard on the busiest highway in your city versus how much it would cost to invest in a good Facebook marketing strategy. You can put yourself right in front of 10,0000 more people if you do your social media marketing strategy right.

Not only that, but with social media, you are not just getting in front of them while their driving at 80 miles per hour, but you are right there at their fingertips most likely when they're just sitting on the couch or toilet :).

 

YouTube - my favorite

I think YouTube may be the best platform for Home Service contractors. First of all, I mentioned earlier that it's the number 2 most popular website - every day. This means that people are now, not just going to Google to make searches but they are going to YouTube to search for things.

We often say, “Just Google it!” But the trend is turning into, “Just YouTube it!”

I am one of those people because I do this all the time.

Anytime I need to do anything I go to YouTube first and search to see if I can get a quick 5-minute video showing me how to do it efficiently.

If your company shot simple videos about how you perform certain services for homeowners, not only can you then take those same videos and place them on Facebook, and on your website, but you can use them in Facebook and YouTube advertising campaigns targeting your city and favorite demographics.

Today, video is king. People are reading less and watching more.

Most people prefer to consume information via video. In fact, even though I've written all these words in this post (which I'm doing primarily to get SEO results), I've also shot videos with the same content that you can look at on our YouTube channel here. 🙂

 

Video Marketing Construcyion Company

 

Conclusion

So if you've read this far you are probably ready to start using facebook, instagram, youtube, and social media to help grow your construction business. If that's you then I've got good news. Below we have about a half dozen more helpful posts and videos filled with how to's, tips, social media hacks and more.

Check out these TOP 4 FACEBOOK TIPS FOR CONTRACTORS:

- 20 FACEBOOK POST IDEAS FOR CONTRACTORS

- GET MORE LIKES ON YOUR FACEBOOK CONTRACTOR PAGE

- 7 STEPS TO BUILD A FACEBOOK STRATEGY FOR CONTRACTORS

- HOW TO OPTIMIZE YOUR CONTRACTOR FACEBOOK PAGE

 

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Social Media Facebook Contractors Construction
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