St. Louis

Do I Need Digital Marketing for My. St. Louis Business?

Digital Marketing is sort of a blanket term for all marketing that takes place on the internet. So . . . you can think of Web Design, SEO (or search engine optimization), PPC Advertising With Google Ads or Facebook Ads (PPC stands for Pay-Per-Click), Social Media Management & Optimization for Facebook, Instagram, Google My Business, YouTube, LinkedIn, and all the other social media platforms you might use to grow an audience, Email Marketing, Funnels, Analytics, Lead Generation, and the list could really go on and on.

At Silverback Web & Marketing, we focus on managing and optimizing the best platforms for your business. Some of our favorites are:

What’s included in a Silverback Digital Marketing Package?

We build custom packages for your business depending on your budget and needs. There is no one size fits all.

But, to give you an idea here is a list of things that are typically included in all our packages.


  • custom design: Silverback will design and build 1 website using the WordPress platform. This is not a template. It is 100% handmade. You own the website.
  • onsite SEO: built from the ground up with ‘under-the-hood’ features for Search Engine Optimization. This does not include Silverback’s SEO Premium Service which requires monthly attention to ensure 1st-page results on Google.
  • lead form data: All new Leads from your website email form will be compiled in a shared Google sheet. You will also receive an email (+text) alert with the contact’s info.
  • complete funnel set-up: Immediately following an email submission your new lead will receive a welcome email and be added to your subscriber list.
  • monthly updates: Silverback will update the content of your website each month – keeping your site fresh and active which makes Google happy. :)
  • robust web hosting: free SSL security, daily backups, monthly plugin & theme updates.


Your new website will be active, not static. This means that we will be constantly adding content to your site.

The goal is to have consistent changes and content additions so that your website becomes a living and active power site.

This helps with your SEO because Google likes to see websites that are active rather than websites that sit there for two years without any changes. Most clients that we see have websites that haven’t changed in 3 to 5 years.

Not only do they look like they’re from the 90s, but they have broken links, the lead forms simply do not work, and most of the information is incorrect.

When you outsource with Silverback we maintain your website and make changes to it every week as part of your plan.


One common concern for business owners is whether or not the lead form on their website is actually emailing them when they get a new lead.

I often meet clients who have a lead form on their website that simply doesn’t work. So who knows how many visitors have filled that form out hoping to hear back from the business.  What a tragic waste.

At Silverback, our forms not only work but we also monitor your form every day and report to you when we receive a lead just in case you didn’t. Your form also creates a database of all your leads.

We back up this database and include it in our reporting. You’ll be confident that your web form works because you’ll see the leads coming in every week.


When we build your website we also include onsite search engine optimization including schema markup so that it will communicate to Google that you are a local business.


Silverback will also manage and monitor your Google My Business listing. This listing is the most important directory listing to be found on Google Maps and local search.


It’s often stated that if you don’t measure it, you won’t improve it. This is why Google Analytics is so important.

At Silverback we install Google Analytics on your site and we monitor it and report it to you monthly. This way you can see how many visitors you’ve had and what they’re doing.

This way we can determine what changes need to be made to your website to improve the conversion rate of potential customers.


Create new and fresh landing pages on a whim.

Because we are your outsource content marketers we will create new landing pages for specials and promotions that you would like to push on social media and the web.

This would normally cost you extra if you were using another web design company. But with our package, it’s all included.

8. Monthly Blog Posts

I can’t tell you how many business owners I’ve met who have dreamed and stated that they would eventually start blogging consistently for their business.

Blogging, or content marketing, is key to getting more clients.

Consistently creating and sharing that content improves your search engine optimization.

However, most business owners simply do not have time to consistently blog every week or month. We will do it for you. After developing a blog content strategy.

We will begin to create those blogs every month and add them to your website. Now you don’t have to worry about that resolution you haven’t kept.


We will also monitor any phone calls that you get from Google, Facebook, and your website. This helps both of us see how the content marketing is working and whether or not it’s getting you new leads.

Phone calls are really the bottom line. It doesn’t matter how many people click it matters how many people call. You want leads that convert.

Our goal is to get you more calls. So, we will track those calls and report every call that you receive from our digital marketing efforts.

Seconds after you receive a new call you’ll get an email revealing where that call came from.


Our professional package includes PPC (Pay-Per-Click) advertising.

Should you choose we can also manage and monitor your Google AdWords or Facebook Pay-Per-Click advertising.

PPC advertising has been proven to get more leads for businesses in a very cost-effective way.

We love Google AdWords and can manage several campaigns for you as part of your digital marketing package.


Let us sit down with you and customize a package perfect for your business.

You could start small and have our package grow with your business.

We are pretty confident that you’ll be pleasantly surprised with the investment.

Give us a call or set an appointment for us to call you – we’d love to meet.


(636) 317-0814


Here are a few helpful posts and videos about each of these pieces of the digital marketing puzzle.


Digital Marketing Tips For Business
Facebook Post Ideas For Contractors
Digital Marketing Google Ads
Youtube Marketing For Contractors Business

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