Painting Contractor SEO

When it comes to SEO, Silverback understands it better than anyone.

Painting Contractors SEO

If you’re a painting contractor, then you know that generating leads is essential to your success. And while there are many ways to generate leads, one of the most effective is by getting on the first page of Google.

Why? Because when people are searching for painting contractors in their area, they’re more likely to click on the results that appear on the first page of Google.

So how do you get on the first page of Google? There are two primary ways: SEO and pay-per-click (PPC) ads.

SEO is all about optimizing your website and content to rank higher in search engine results pages (SERPs). SEO is a common acronym that stands for Search Engine Optimization, and it’s perhaps the most commonly used technique for generating actual leads online. And while it takes some time and effort to achieve good SEO rankings, it’s well worth it in the long run. As an SEO and digital marketing company, we understand the key components, the onsite and offsite factors, and what makes for optimized content, and we’re here to help you get more leads with SEO.

Search Engines for Painting Contractors

There are a few different search engines that you should be aware of, but the two primary ones are Google and Bing. Google is the most popular in the world, with over 90% of the market share. So if you’re going to focus on one search engine, make it Google.

Other Search Engines

Bing is the second largest search engine, with about 5% of the market share. While it’s not as popular as Google, it’s still used by millions of people each day. In addition to general options like Google and Bing, there are also local search engines. These can be very helpful for an area of SEO called Local SEO. But we’ll talk more about that later.

These are websites that focus specifically on businesses in a particular geographic area. Some of the most popular local search engines include Yelp, Angie’s List, and HomeAdvisor. Becoming part of these directories is useful because it allows potential customers in your area to find you more easily.

For example, if someone in your city is searching for “painting contractors near me,” then they’re more likely to find your business if you’re listed on a local search engine. This is will help local customers better find you.

Search Engine Optimization For Painting Contractors – How it really works

When it comes to SEO, there’s a lot that goes into it. But at its core, SEO is all about optimizing your website and content to rank higher in search engine results pages (SERPs).

To do this, you need to make sure your website is optimized for the right keywords. Keywords are the terms or phrases that people use when they’re searching for something online.

When you optimize your website for the right keywords, you’re more likely to rank higher in SERPs when people search for those terms. And the higher you rank, the more likely people are to click on your result.

Painting Contractor SEO

If you want to get on the first page of Google, then you need to focus on your SEO. And while there are many ranking factors, some of the most important for painting contractors include some of the following we’ll include later.

Painting Company On-Page SEO – Keyword research

Find out what keywords people are searching for when they’re looking for painting contractors in your area, and then use those keywords throughout your website (in your titles, metas, headings, etc.) If you are a painting company, you know better than anyone who your target audience is, and how to advertise your company to make it successful. Some target keywords for painting companies might be “exterior house,” “exterior painting,” and “exterior painting services.”

These keywords all need to be present on your painting company website so that when search engine crawlers go through your website, they detect these keywords to know what your website is about.

The more you say “exterior house,’ or “house painting,” the better your audience will be able to find you, and the more business success you’ll see in the long run.

Keyword Ideas for painting companies:

  • Exterior house painting
  • Exterior house
  • House painting
  • Residential painting
  • Commercial painting
  • Painting services
  • interior painting

These are just a few ideas. By working with a digital marketing company that knows how to do SEO services specifically for painting companies, then your efforts at search engine optimization will prove more fruitful. Silverback understands digital marketing and SEO for painters. We can use our powerful (and often expensive tools) to gain information that would be difficult for a small business to gain. We can find the best keywords.

Painting Company SEO – Be Mobile Friendly

More and more people are using their mobile devices to search the web, so it’s essential that your website is designed for mobile. This means having a responsive design that looks good and works well on all devices. We sometimes say that site that looks great on a phone is mobile-friendly.

Painting Business Technical SEO – Site Speed

Google likes fast websites, so make sure your site is loading quickly by optimizing your images and using a caching plugin. This can get very technical and may require some experience with web design or at least Wordpess to truly master this.

Painting Companies Technical SEO – Schema Markup

This is code that you can add to your website to help search engines understand your content better. And it can also help your listings stand out in SERPs. The reason it sounds out is because it tells search engines what your website is about, and it also provides them with more information about your business.

For example, you can use schema markup to tell search engines your business name, address, phone number, and business hours. This information will then show up in SERPs, making it easier for people to find and contact you.

If you’re not familiar with code, then you can use a plugin like All in One Rich Snippets to help you add schema markup to your website.

Painter SEO Services – The Importance of Reviews

Try to get as many reviews as possible, and make sure they’re displayed prominently on your website. You can also list your business on directories like Google My Business and Yelp.

When website visitors are doing a Google Search for painting companies, they’re more likely to click on a business that has reviews. And the more positive reviews you have, the better. That makes sense, right? Think about your own experiences. You’re more likely to buy from a company that has 4 and 5-star reviews, rather than one with no reviews or mostly negative ones. That’s why you want the most positive reviews from your target audience. This will ultimately help you get more website visitors, which is what you want, of course.

How Painting Contractors Can Get More Reviews

A big question we get when offering SEO services or trying to do an SEO campaign for a contractor like a painting company is, “how do I get more reviews?” It’s a good question. Even if the rest of SEO campaign is working, even if you have great on-page SEO, and great technical SEO – even after all that, you may still struggle if you don’t have enough reviews.

Here are some tips for getting more reviews:

1. Make it easy for customers to leave a review. Include links to your Google

You can also offer incentives in exchange for reviews, such as discounts or freebies. Just make sure you don’t offer anything of value in exchange for a positive review. This is considered bribery and it’s against the terms of service for most review websites.

2. Respond to all reviews, both positive and negative.

When you respond to reviews, you show that you’re paying attention and that you care about what your customers think. This is important because it shows that you’re a business that is willing to listen to feedback and make changes based on what your customers want.

3. Ask your satisfied customers to leave a review.

This may seem obvious, but it’s worth mentioning because a lot of businesses forget to do it. Just ask your happy customers if they wouldn’t mind leaving a review. You can do this in person, over the phone, or through email.

4. Use a Cut-and-Paste template to text to customers.

If you don’t want to ask customers in person or over the phone, then you can send them a text message using a Cut-and-Paste template. This is a template message that you have saved on your phone that has a link on it. You keep this template somewhere convenient, such as in your Notes app or somewhere else, and you can use this template, personalize it, and send a text message to your customer’s phone. A text, especially one with a link on it, can be great because then the happy customer can go straight to the place where they can leave you a review

5. Use social media to ask for reviews.

You can also use social media to ask for reviews. This is a great way to reach out to customers who may not be as active on review websites. You can post a message on your Facebook page or Twitter asking customers to leave you a review. Social media is a powerful tool for getting reviews, as well as reaching your local market in your specific geographical location. And you may be asking, do painting companies really have social media? They may have web pages, they may have a marketing strategy, they may have strong digital marketing or an internet marketing campaign, they may even have an SEO campaign, but Facebook and Twitter? You’d better believe it!

These are just some of the ways that you can get more reviews. The most important thing is to make it easy for customers to leave a review, and to respond to all reviews. If you do these things, then you’ll be on your way to getting more positive reviews, which will help you rank higher in search engines and get more website visitors.

Painting Company – On-Page SEO

What do we mean when we say on-page SEO? We mean the optimization of the actual elements on your website’s pages for the search engines. This includes things like the title tags, meta descriptions, headers, and even the content itself.

There are a lot of factors that go into on-page SEO, and if you’re a painting company that’s not acquainted with all the elements of SEO strategy, it can be a bit overwhelming at first.

Title Tags

The title tag is one of the most important elements of your website when it comes to SEO. The title tag is what appears in the search engine results pages (SERPs) when someone does a search for a keyword or phrase that you’re targeting.

Meta Descriptions

The meta description is the brief description that appears under your website’s title in the SERPs. This is your chance to give searchers a little more information about your website and what they can expect to find when they click through to your site. Meta description needs to be concise, keyword-driven, and easy to understand at a glance.

Header Tags

These are used to structure the content on your website. They help to break up the text and make it easier for readers to skim through your content. They also a role in on-page SEO, as they help the search engines understand the hierarchy of your content.

Alt Image Tags

Alt image tags are a bit more technical, but they play an important role in on-page SEO for images. An alt image tag is a text that appears when an image can’t be displayed. This text is also used by search engines to understand what the image is about. So don’t neglect Image Alt Text

URL Structure

The URL of your website is important for two reasons. First, it’s what appears in the SERPs, so you want to make sure it’s keyword-rich and descriptive. Second, it’s what people see in their browser when they’re on your website. The correct URL can help improve your keyword rankings.


The content on your website is, of course, one of the most important elements when it comes to on-page SEO. High-quality content is what helps you to rank for the keywords and phrases that you’re targeting on an individual page.

When it comes to painting company SEO, content is king. The more high-quality, relevant content you have on your website, the better your chances of ranking high in the SERPs. What makes quality content for Google?

Here are a few things to keep in mind:


The content must be relevant to the keywords and phrases you’re targeting.


The content should be long enough to be thorough, but not so long that it’s tedious to read.


The content should be unique and not copied from another source.


The content should offer value to the reader and be helpful or informative.

These are just a few of the things that you should keep in mind when creating content for your painting company website.

Off-Page SEO

Off-page SEO is the optimization of the factors that are not on your website. These are the things that you can’t control, such as inbound links and social media signals.

Inbound Links

Inbound links are links from other websites to your website. These links help to increase your website’s authority and improve your chances of ranking high in the SERPs. Inbound links are generally gained through a difficult process known as link building, which involves identifying potential link opportunities and sometimes reaching out to acquire those links.

Social Media Signals

Social media signals are the likes, shares, and other engagement that you get on your social media posts. These signals show the search engines that your content is being shared and liked by people, which helps to improve your ranking.

Local Search Engine Optimization for a Painting Business

If you want to generate leads from people in your area, then you need to work on local search engine optimization. Local SEO is a branch of SEO that focuses on optimizing your website and content for local search results.

To do this, you need to make sure your website is optimized for local keywords. So if you’re a painting contractor in St. Louis, then you want to optimize your website for keywords like “painting contractors St. Louis” or “St. Louis painting contractors.” In addition to optimizing your website for local keywords, you also need to make sure your website is listed on local search engines.

Local SEO Citations For Painting Contractors

One of the most important aspects of Local SEO is something called citations. A citation is simply a mention of your business on another website.

Citations can be in the form of your business name, address, and phone number (NAP). And they can come from a variety of sources, such as online directories, review websites, and local business listings.

Having citations from high-quality websites is important because it helps improve your Local SEO. But more importantly, it helps improve the visibility of your business in local search results and helps you reach people in your specific geographic location.

And when potential customers in your area are able to find your business more easily, you’re more likely to generate leads.

Google Business Profile (formerly Google My Business)

One part of contractor or painter SEO is Google Business Profile. This is a free listing that businesses can create on Google. This listing allows you to put your business information, such as your NAP, business hours, website, and even photos. Just make sure that you have the right information, other Google will penalize you for it, and that could hurt your SEO, your painter SEO, if you are a painting company. You want the correct phone number because it will lead to more leads and even talk contact.

Creating a profile is important because it allows you to appear in the “Local Pack,” which is the section of Google’s search results that displays three local businesses.

To create a profile, simply go to and follow the instructions.

Blog post

Blog posts are a great way to generate leads. By writing blog content that is relevant to your business and target audience, you can attract visitors to your website who are looking for the information that you have to offer.

And once they’re on your website, you can then attempt to convert them into leads by getting their contact information. This can be done by having a lead capture form on your website or by providing a free downloadable resource, such as an eBook or Whitepaper.

How do you discover what to write about in a blog? Let your visitors optimize this by getting their feedback. Ask your visitors what they want you to talk about. Are they interested in exterior painting? Do they want to know how to pick a good painting contractor?

Think about your expertise. What do you know and what expertise do you have that other experts and other fields do not have? Use this kind of thinking to lead your content creation

Search Engine Optimization – Final Thoughts

Search engine optimization is a complex and ever-changing field. But if you want to generate leads from your website, then it’s important to have a basic understanding of how it works. SEO for painters and other contractors is never easy. The competition is strong, the target audience is broad, local searches are competitive, and link building is challenging in general.

Remember, SEO is the process of optimizing your website and content to rank higher in the search results. The higher you rank, the more visible your website will be to people near you.

Here’s an idea for you: Hire an SEO company. This may seem self-serving, and of course it is, but getting a professional to take care of your SEO strategy, your SEO engagement, your SEO tactics, your site code, and get you the online leads you need, then you may consider calling us. We offer the best in SEO services, and we understand contractor SEO and painter SEO. So whether you want to rank for words like “exterior house” or “house painting,” or you need help with Google my Business, you probably need a professional to help. We can build your website, optimize your services page, help you rank in local searches, assist in creating high-quality content, and increase organic traffic to help you get more leads.

Check out our SEO services and SEO packages that can help you improve your rankings for target keywords and drive traffic to your website. We understand the key components to optimize your organic presence.

Thank you for reading this article. I hope it was informative and helpful. The information that we covered in this article is used by the most powerful companies in the world, such as Google, Apple, and Amazon. We also use this information in our business, and we have seen firsthand the power of SEO.

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