St. Louis PPC Company
Affordable PPC company in St. Louis. Silverback can get your business on the first page of Google with Pay-Per-Click Ads fast!
What is PPC? (pay-per-click)
According to a survey conducted by Constant Contact, “The number one thing keeping business owners up at night is how to attract new customers or lead generation.” Google Ads or Pay Per Click helps businesses get more traffic, leads, and new customers by driving more traffic to your awesome website.
Google Ads PPC is Google’s advertising platform that lets anyone advertise on Google. The beauty of Google Ads is that you are only advertising for specific words or keywords. So… when potential customers search for keywords or phrases that you select, they will see your ad.
These ads show up as the top 3-4 search results noted with a little “AD” icon. They also show up at the bottom 4 listings, on Google Maps, YouTube and can show up in tons of other places across the web, depending on how you set up your account.
When you set up an Ad campaign correctly, your business can literally be the first thing people see when they search for any of the keywords you add to your campaign. Obviously, that can be a pretty powerful source for lead generation. Plus, it can also improve your SEO as more traffic and dwell time on your site increases.
But let me give a warning. You must pay very close attention to how you set up and manage your Google Ads account and campaigns. If you set things up correctly you can have High Converting leads for a relatively low cost. But… if you set things up incorrectly you will get thousands of clicks costing you tons of dollars and still, oddly enough, not get any phone calls.
At Silverback Web we have spent a great deal of time mastering how to set up Google Ads and PPC campaigns to get not only clicks – but calls with a small budget.
How Does PPC Work?
Pay-Per-Click, just as it sounds, is a system where you pay Google to advertise for you, but you only pay when someone clicks on the ad. This means folks may see your ad but not click – giving you an added benefit of building some brand recognition for free.
However, if they click, and you do want them to click, you will be charged anywhere from $1 to $9 per click. The cost is determined by the competitive nature of the keyword used to show the ad. Some keywords are not as competitive as others. If you are selling bonsai trees I’m pretty confident your keywords will be in $1 range, but if you sell insurance or home loans, the cost per click can get pretty high. Check out the infographic below about some of the most expensive keywords on AdWords.
PPC Company Managing Google Ads & Facebok Ads.
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How Much Does a Google Ad Keyword Cost?
Don’t let these numbers scare you because there are still tricks we can use to get your ads showing with keywords that are not as competitive. To use mortgage loans as an example, instead of going after “mortgage loans” as our primary keyword we could build a campaign around “hero loans” or “USDA Loans in my city.” Bottom line: we can create different campaigns with a variety of long-tail keywords rather than simply go after the low hanging fruit.
We Manage Google Ads For Contractors and Small businesses
Silverback Web loves Google Ads. We manage accounts for businesses here in St. Louis and will gladly share case studies and referrals. We have been successful in getting 10+ leads every week while at the same time keeping costs down. This leads to higher ROI for you. Our Ads Package provides your business with a dedicated PPC specialist to Create, Manage & Monitor your Google Ad Campaign on your behalf. We research and analyze the best keywords and search terms that will be most beneficial for your business. We monitor, test, and tweak your keywords and advertisements to ensure you are always getting the best results. Finally, we track, report, and provide phone call tracking reports each month.
Charles - A&S Hardscapes
"Mike has helped take my business to the next level and has built a solid channel to generate new leads. Anytime we need assistance he is there for us. I highly recommend Silverback Web & Digital Marketing."
Dan - Radon Busters
"Mike is awesome! This guy really knows what he is doing. He does my company’s page and google adds for me. Best investment I’ve ever made! If you need marketing Silverback is who you want to use. I just hope I can keep up with the new work load. Thanks Silverback! Dan."
Kendall - Digital Revolution Home Theaters
"Mike really knows his stuff and he is great to work with! He has taken charge of our company's web page and has done a wonderful job!"
Shawn - Warrior Sewer & Drain
"Silverback has done everything they promised plus more. Very good communication. Highly recommend!"
Matt B - 4 Ever Lights
"Mike’s as solid of a business partner as you’ll ever find. He’s committed to our success, reacts quickly to requests, has great suggestions and makes us feel like we’re his only client. I was reluctant at first to make the investment in marketing but soon realized the importance of having the right partner, as well as the right message."
DREW K - KEEVEN BROS SOD FARM
"Mike has been fantastic throughout the entirety of our project! Extremely easy to work with and always responsive when we had questions or needed something. I'd highly recommend Mike and his team to anyone that needs SEO or a new website!"
Chris P - Custom Tinting
"If you’re not using Silverback for your digital marketing then you’re missing out on business! Highly recommend!"
Trey H - Titan Roofing
"Silverback Web Design did a fantastic job on my website. #1 thing I like about Silverback is how customizable he allows his clients to be, if you have an idea, he can bring it to life! Recommended."
Scott & Laura Kemp Realtors
"Excited to get to work with Mike! He has a PLAN for results and great tips to utilize in everyday social media. Get ready to ROCK your SEO!!!"
Fantastic SEO and skilled content-creation for contractors and trades - electrician, roofers, plumbers, general contractors, flooring, siding, windows, doors. Affordably priced too.
"Silverback Web has done an amazing job of creating my site and has accommodated my many requests for changes. I am pleased with his professionalism and excellent design knowledge."
Shaun L - Lieser Law Firm
"Silverback Web Design has helped revamp our online marketing. They are very responsive and answer when we call. I highly recommend their services."
Cara W - Health Services
"Mike does an excellent job in getting your business the exposure and traffic it needs. What’s the point of having a stunning website if no one ever sees it?? Seriously, talk to Mike about making an awesome website that actually generates business!"
Carrie G - K9 Kamp Dog Trainng
"Mike is amazing at what he does. Digital design, brochures, logos, web maintenance and improvements; he’s great at it all. He knows how to brand your business and create the look that you want. Very professional, honest, and hard working. We’d choose him again and again for any of our design needs. Highly recommend!"
Ben M - HandyVets
Silverback rocks, great quality, great price!!
Jan S - Jan's Travel & Cruise
"Silverback created a website for my company and I could not be happier. Within one day of the site going live, I received leads. He had the website created very quickly and it's truly amazing. Mike Satterfield has great instincts as to what people are looking for when surfing the web. My new website is clean, easy to navigate and I love the design."
Ron W - Painting & Custom Finishes
"Incredible results! No monkey business!!!"
Silverback Marketing Services
Design significantly improves sales and profits. Great design brings bottom line benefits & those who act on this insight have a competitive edge.
Nothing replaces the value of having a business that “shows up” on the 1st page of Google search for the services & keywords you value most.
Pay Per Click advertising is a sure way to get in front of customers who are actually searching for the services you provide.
Put your business on the map! Google maps, Apple Maps, Yelp, Bing Maps, yellow pages, & more. Target your specific cities & keywords.