Web Design St. Charles, MO

When it comes to choosing a company to build your website, Silverback Web & Marketing encompasses Web Design St. Charles – the king of the Midwestern jungle- digitally speaking, of course. Our team has worked on hundreds of websites with numerous clients, especially contractors, around the St. Charles area and we have built an impressive portfolio of beautifully-designed web sites for clients in this area. Web Design St. Charles

Web Design and Web Page ReDesigns – St. Charles, MO

Your web page is your customer’s first impression, and it often speaks volumes about your company. Does your website look like something out of the ’90s, like the Space Jam Website? Does the tiny text, blurry images, and grainy GIFS remind of the still-extant campaign website of Bob Dole.St. Charles web design

Website Creators for Web Design – St. Charles, MO

Customers want products and services that feel high-quality and modern. That feeling, that essence, can (and will be) evoked by the website they visit. A slick, modern page will the customer see your company as professional, cutting-edge, and business smart. While many legendary restaurants, law firms, and contractor companies have turned their nose up at the idea of keeping a modern website (“let the quality of the business speak for itself,” they say) it’s hard to deny that these already-great businesses would attract even more customers with a new, modern page. Why not use every tool possible to attract and keep customers: provide a high quality service while also engaging in modern marketing practices, including a strong website. Web Design St. Charles

Website Builders and Web Design St. Charles, MO

We get it. Building a webpage is tough. Making all of the various elements cohere is a difficult task, especially for a beginner. We see the struggles our customers in St. Charles, MO have all the time. Not only do these businesses have to create content like writing copy and taking photos, but you also have to connect everything together in a unified aesthetic style that perfectly reflects your brand. And you have to do all of this while still trying to provide the excellent services you are already providing for your customer. We’re here to tell you that you can relax. We’ve got this. We’ve done this before with clients across St. Charles county, especially contractors, and we know how to make your page look modern and impress your customer. With our help, you can get back to work doing what you do best: your business. Web Design St. Charles

Web Designers Choice: Important Websites for St. Charles, MO

If you are new to St. Charles, MO, or even if you’ve lived here for some time, you may be curious about the most important online resources for this region. As a company that works and lives everyday in the world of digital marketing, we can tell you which ones to take a look at. Below are a few example of essential websites for the area.

The St. Charles City-County Library Catalog

Libraries have come a long way from the days when stuffy librarians were hushing patrons who talked too loud. In the age of Netflix and Kindle, libraries have also gone digital, and depending the library to which you belong, you may have access to resources that provide free books, audiobooks, movies, and even music. The St. Charles City-County Library offers Hoopla, Overdrive, and Kanopy. If you’re not interested in going digital, you can also still check out physical books and materials, and you can also reserve them in advance for pick-up. Check out the catalog to get started.

The St. Charles County Website

This webpage is a great hub for various departments and branches of the St. Charles government. Here you can find agendas and minutes, new ordinances, building services, and endless other resources related to the city. As a side note, we are impressed that St. Charles County didn’t slouch on their web design. While many local government websites remain outdated, the St. Charles, MO page is clean, modern, with large, attractive typefaces and intuitive navigation. Here at Silverback Web & Marketing, we approve of their design choices and make similar choices in our own approach to building websites.

st charles, mo

St. Charles Mainstreet Website

One of the highlights of living in St. Charles, MO is the proximity to Historic Main Street. With its wide variety of unique restaurants, craft stores, shops, and exhibits, Main Street is the perfect spot for an afternoon outing with friends and families. This area is famed for its connection to Louis and Clarke and even features a monument of the explorers in Main Street’s nearby Frontier Park. This park, in addition to being the ideal spot for a picnic, is the location of many local festivals. If you are looking for more information on Main Street, the best place to start is the discover St. Charles Website, a web page with a charming aesthetic design, beautiful pictures, and fun updates on events happening in the area. web design st. charles

The Missouri State Parks Web Page

If you are looking for a good trail to walk, ride your bike, or even exercise, you will find no better path than the famous Katy Trail. This trail, which is officially referred to as a state park in itself, is 240 miles long and was build on the former corridor of an old railroad, specifically the Missouri-Kansas-Texas Railroad. For information on the Katy Trail, a great place to start looking is the Missouri parks website. Admittedly, the design of the site itself is a bit old-fashioned (although maybe not Space Jam levels of old-fashion) but the information in the website is extremely helpful. So check out the page for more.

Other locations and Resources:

St. Charles County Department of Public Health

St. Charles Police Department

City of St. Charles School District

Foundry Art Center

web design St. Charles

Top Rated Web Design St. Charles, MO

Google Rates Us: Best Web Design St. Charles, MO

RELATED & HELPFUL CONTENT

Social Media Marketing For Contractors St. Charles, MO

How you should use social media to get more leads. A comprehensive look at how to use social media marketing for construction contractors, home builders, remodelers, HVAC companies, roofers, landscapers, well… you get the idea.

Does Facebook or Social Media Marketing Work for Home Service Contractors?

Yes, Facebook and social media marketing still work for contractors. However, the results or return on investment have drastically changed in the past few years. I should tell you that if you're looking to get quick leads to fill your funnel and pipeline then Facebook is not the best use of a contractor's time and resources.

However, if you have an established contracting company and you're getting regular leads but want to increase your exposure in your community, build brand awareness, and trust, then social media is an absolute must.

Why?

First...we live in a social media world after all. If your business is not in the social arena then you will not be top of mind for hundreds of thousands of people in your community.

Secondly, the statistics are quite compelling:

  • 68% of American Adults Use FB
  • 74% of Those Americans Access FB Daily
  • 95% of Local Businesses use FB
  • 41% of Americans on FB Are Age 65 +
  • 54% of Consumers Research Brands on Social

 

Perhaps the most interesting statistic in this 2018 report is that 41% of Americans on Facebook are over the age of 65 years old. The older generation is growing on Facebook and this is a key demographic for the home services and remodeling industry.

Even if you hate social media, it is hard to argue with the numbers. For now, and the foreseeable future, social marketing is going to be a force to be recond with.

"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”  Gary V.

 

Knowing your customers’ buying cycle

For most construction companies the buying cycle is much longer for than you might think. The buying cycle is the process that every customer goes through when they purchase something. There are probably more than a dozen different ways to think about your customers’ buying journey. However, it is typically thought in terms of a funnel.

Starting with awareness, the first stage is where your potential new customer first becomes aware of your brand or services. The customer then flows into the interest stage, this is where they begin to do some research or a little “tire kicking.” Finally, the customer enters the decision stage where they make comparisons and choose a contractor.

As a marketer I like to think of this funnel in 3 simple stages: KNOW, LIKE. TRUST. First, they have to know you or be made aware that you even exist. Secondly, they need to see more of you and begin to like you. After getting to know you and seeing that your pretty likable (because of all the clever marketing you’ve done) they will finally be ready to trust you and invite you to enter into their home for your services.

 

 

Every contractor business has a different buying cycle

If you are an HVAC company, a roofing company, a plumber or an electrician you probably get many leads very quickly. Your customers’ buying process is much shorter because you offer emergency services. If someone's AC goes out in July, they're going to search Google, find you, and call you that day. That is where our Silverback Lead Generation Package really shines. We have had great success getting these kinds of leads for contractors.

However, if someone is remodeling their kitchen, they may start researching kitchen remodeling 6-12 months before they actually choose a contractor. The same can be said for a new roof, exterior siding, or building a new home addition. These customers are in a much longer buying process.

That being said, this is where social media comes in. Facebook and Instagram is a great way to get in front of your audience when they're still dreaming, thinking, and planning their next remodeling project.

 

It's a Marathon

To put it simply, lead generation marketing strategies like pay-per-click advertising are like sprints. You can get quick leads from people who are searching for your services.

Social media and Facebook marketing is a marathon where you communicate with people who will need your services in the future. With social media marketing, you build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home.

 

Most contractors are using Facebook wrong!

Now, I follow a ton of contractor facebook pages in my city and I want to tell you why I think most every single one of them are using Facebook wrong.

To recap, we should think about marketing and social media like this:

  1. USE GOOGLE ADS AND PAY PER CLICK ADS TO GET FAST LEADS from customers with a short buying cycle.
  2. USE SOCIAL MEDIA to build brand awareness and engage with customers who have a longer buying cycle to get them to like you and eventually trust you.

So, why are contractors using Facebook wrong? Because they’re using Facebook to promote their business as if their future customers have a short buying cycle.

They are promoting, promoting, promoting. And promoting.

And, this does not create affection, or likes and trust. Instead, it mostly annoys people.

Sure, there might be a slim chance that someone (let's call him Bill) just got home from work, his wife says, “Bill, the roof is leaking!” - to which Bill responds, “Well let me go to the john real quick and then I’ll make a few calls.” Then as Bill is sitting on the throne, he does what he always does in the privacy of that little room, he pulls up Facebook on his phone and gets immediately distracted, forgetting about the leaky roof. But then, low and behold, Bill sees a facebook post that says, “LEAKY ROOF? WE CAN HELP!” Bill happily says, “Perfect!” And clicks that post, follows thru to your page, finds your #, and calls right then and there.

That probably doesn't happen.

But that seems to be what most contractors think is going to happen.

Most every post on Facebook seems to say,

“We do this...,

Or, “Don't forget you need this, which is something we do.”

“Call Today.”

“Get 15% off!”

“Get a Free Estimate!”

“Fall Specials on Gutters!”

AUGH.... it’s so much noise.

 

So, How Should Contractors Use Facebook?

If we think about Facebook in the 2nd way, ie… as a marathon, leading potential customers through the funnel of: Know, Like, Trust, then contractors should use Facebook to make people like them.

Ask yourself this question: What can your contracting company do on Facebook to make someone like you?

The answer, more than likely, will include giving away something of real value.

Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat. Or an infographic teaching them the easiest 10 ways to lower energy bills in the summer.

Give. Give. Give.

When you give them information, instruction, and real value, people WILL like you.

There is actually an ancient proverb that says:

 

“Everyone is a friend to a person who gives gifts.”

 

(I think it's from the Bible.)

 

Marketing guru Gary V. has been teaching this social media strategy for a long time. In his book entitled, “Jab. Jab. Jab. Right Hook” Gary V. says the give, give, give is like a jab.

You keep giving and giving - or jabbing and jabbing - and then you make the sale and throw that powerful right hook.

This doesn't mean you don’t promote, it just means you don’t over promote. 

Later, I’ll show you how to be a giver as I give you (...see what I did there?) 20 non-promotional social media post ideas for your home service business.

 

Which Social Media Platforms Are Best for Construction Contractors?

The best social media platforms for contractors are Instagram, Facebook, and YouTube. Twitter, I believe, is more effective for staying in the loop with news, politics, and sports. Posts on Twitter are quickly buried with so much white noise. Some contractors may have a good following on Twitter, but I don't believe people go to Twitter to learn more about contracting home services.

Pinterest will probably be an effective platform for contractors as you could feature some great photography of Home Remodeling but I'm not sure it would be very effective for Industries like electricians or HVAC companies. To be quite honest I've not spent enough time on Pinterest. But... I do believe that it could be a key player for home remodelers and builders.

Finally, LinkedIn is primarily for B2B marketing (business-to-business). If your contracting company has a commercial division, you will not want to avoid LinkedIn. It would be a good idea to build an audience on Linkedin.  

Now… with that out of the way, let's take a deep dive into how you can use Instagram, Facebook, and YouTube to get more leads for your construction contractor business.

 

Instagram is great for contractors because it's easy

Instagram is great because you can easily upload photos of your most recent work. If people are looking for bathroom or kitchen remodeling and if you have decent photography of recent projects with relevant hashtags you’ll get exposure and be on your way to building trust. Many of our contractors integrate Instagram with their Silverback Website, this way when the add a pic to Instagram it automagically appears on their website too.

 

Facebook - the biggest

Facebook is a must because it's still the biggest platform. I'll be the first to admit that Facebook is very frustrating but you can't deny the sheer numbers of people who are there every single stinking day.

Facebook is the 3rd most popular website in the world. Based on the sheer numbers of daily visits the top 3 websites are:

  • #1- Google

  • #2- YouTube

  • #3- Facebook

Consider how much it would cost monthly to rent a billboard on the busiest highway in your city versus how much it would cost to invest in a good Facebook marketing strategy. You can put yourself right in front of 10,0000 more people if you do your social media marketing strategy right.

Not only that, but with social media, you are not just getting in front of them while their driving at 80 miles per hour, but you are right there at their fingertips most likely when they're just sitting on the couch or toilet :).

 

YouTube - my favorite

I think YouTube may be the best platform for Home Service contractors. First of all, I mentioned earlier that it's the number 2 most popular website - every day. This means that people are now, not just going to Google to make searches but they are going to YouTube to search for things.

We often say, “Just Google it!” But the trend is turning into, “Just YouTube it!”

I am one of those people because I do this all the time.

Anytime I need to do anything I go to YouTube first and search to see if I can get a quick 5-minute video showing me how to do it efficiently.

If your company shot simple videos about how you perform certain services for homeowners, not only can you then take those same videos and place them on Facebook, and on your website, but you can use them in Facebook and YouTube advertising campaigns targeting your city and favorite demographics.

Today, video is king. People are reading less and watching more.

Most people prefer to consume information via video. In fact, even though I've written all these words in this post (which I'm doing primarily to get SEO results), I've also shot videos with the same content that you can look at on our YouTube channel here. 🙂

 

 

Conclusion

So if you've read this far you are probably ready to start using facebook, instagram, youtube, and social media to help grow your construction business. If that's you then I've got good news. Below we have about a half dozen more helpful posts and videos filled with how to's, tips, social media hacks and more.

Check out these TOP 4 FACEBOOK TIPS FOR CONTRACTORS:

- 20 FACEBOOK POST IDEAS FOR CONTRACTORS

- GET MORE LIKES ON YOUR FACEBOOK CONTRACTOR PAGE

- 7 STEPS TO BUILD A FACEBOOK STRATEGY FOR CONTRACTORS

- HOW TO OPTIMIZE YOUR CONTRACTOR FACEBOOK PAGE

 

Social Media Marketing For Contractors St. Charles, MO

How you should use social media to get more leads. A comprehensive look at how to use social media marketing for construction contractors, home builders, remodelers, HVAC companies, roofers, landscapers, well… you get the idea.

Does Facebook or Social Media Marketing Work for Home Service Contractors?

Yes, Facebook and social media marketing still work for contractors. However, the results or return on investment have drastically changed in the past few years. I should tell you that if you're looking to get quick leads to fill your funnel and pipeline then Facebook is not the best use of a contractor's time and resources.

However, if you have an established contracting company and you're getting regular leads but want to increase your exposure in your community, build brand awareness, and trust, then social media is an absolute must.

Why?

First...we live in a social media world after all. If your business is not in the social arena then you will not be top of mind for hundreds of thousands of people in your community.

Secondly, the statistics are quite compelling:

  • 68% of American Adults Use FB
  • 74% of Those Americans Access FB Daily
  • 95% of Local Businesses use FB
  • 41% of Americans on FB Are Age 65 +
  • 54% of Consumers Research Brands on Social

 

 

Perhaps the most interesting statistic in this 2018 report is that 41% of Americans on Facebook are over the age of 65 years old. The older generation is growing on Facebook and this is a key demographic for the home services and remodeling industry.

Even if you hate social media, it is hard to argue with the numbers. For now, and the foreseeable future, social marketing is going to be a force to be recond with.

"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”  Gary V.

 

Knowing your customers’ buying cycle

For most construction companies the buying cycle is much longer for than you might think. The buying cycle is the process that every customer goes through when they purchase something. There are probably more than a dozen different ways to think about your customers’ buying journey. However, it is typically thought in terms of a funnel.

Starting with awareness, the first stage is where your potential new customer first becomes aware of your brand or services. The customer then flows into the interest stage, this is where they begin to do some research or a little “tire kicking.” Finally, the customer enters the decision stage where they make comparisons and choose a contractor.

As a marketer I like to think of this funnel in 3 simple stages: KNOW, LIKE. TRUST. First, they have to know you or be made aware that you even exist. Secondly, they need to see more of you and begin to like you. After getting to know you and seeing that your pretty likable (because of all the clever marketing you’ve done) they will finally be ready to trust you and invite you to enter into their home for your services.

 

 

Every contractor business has a different buying cycle

If you are an HVAC company, a roofing company, a plumber or an electrician you probably get many leads very quickly. Your customers’ buying process is much shorter because you offer emergency services. If someone's AC goes out in July, they're going to search Google, find you, and call you that day. That is where our Silverback Lead Generation Package really shines. We have had great success getting these kinds of leads for contractors.

However, if someone is remodeling their kitchen, they may start researching kitchen remodeling 6-12 months before they actually choose a contractor. The same can be said for a new roof, exterior siding, or building a new home addition. These customers are in a much longer buying process.

That being said, this is where social media comes in. Facebook and Instagram is a great way to get in front of your audience when they're still dreaming, thinking, and planning their next remodeling project.

 

It's a Marathon

To put it simply, lead generation marketing strategies like pay-per-click advertising are like sprints. You can get quick leads from people who are searching for your services.

Social media and Facebook marketing is a marathon where you communicate with people who will need your services in the future. With social media marketing, you build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home.

 

Most contractors are using Facebook wrong!

Now, I follow a ton of contractor facebook pages in my city and I want to tell you why I think most every single one of them are using Facebook wrong.

To recap, we should think about marketing and social media like this:

  1. USE GOOGLE ADS AND PAY PER CLICK ADS TO GET FAST LEADS from customers with a short buying cycle.
  2. USE SOCIAL MEDIA to build brand awareness and engage with customers who have a longer buying cycle to get them to like you and eventually trust you.

So, why are contractors using Facebook wrong? Because they’re using Facebook to promote their business as if their future customers have a short buying cycle.

They are promoting, promoting, promoting. And promoting.

And, this does not create affection, or likes and trust. Instead, it mostly annoys people.

Sure, there might be a slim chance that someone (let's call him Bill) just got home from work, his wife says, “Bill, the roof is leaking!” - to which Bill responds, “Well let me go to the john real quick and then I’ll make a few calls.” Then as Bill is sitting on the throne, he does what he always does in the privacy of that little room, he pulls up Facebook on his phone and gets immediately distracted, forgetting about the leaky roof. But then, low and behold, Bill sees a facebook post that says, “LEAKY ROOF? WE CAN HELP!” Bill happily says, “Perfect!” And clicks that post, follows thru to your page, finds your #, and calls right then and there.

That probably doesn't happen.

But that seems to be what most contractors think is going to happen.

Most every post on Facebook seems to say,

“We do this...,

Or, “Don't forget you need this, which is something we do.”

“Call Today.”

“Get 15% off!”

“Get a Free Estimate!”

“Fall Specials on Gutters!”

AUGH.... it’s so much noise.

 

So, How Should Contractors Use Facebook?

If we think about Facebook in the 2nd way, ie… as a marathon, leading potential customers through the funnel of: Know, Like, Trust, then contractors should use Facebook to make people like them.

Ask yourself this question: What can your contracting company do on Facebook to make someone like you?

The answer, more than likely, will include giving away something of real value.

Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat. Or an infographic teaching them the easiest 10 ways to lower energy bills in the summer.

Give. Give. Give.

When you give them information, instruction, and real value, people WILL like you.

There is actually an ancient proverb that says:

 

“Everyone is a friend to a person who gives gifts.”

 

(I think it's from the Bible.)

 

Marketing guru Gary V. has been teaching this social media strategy for a long time. In his book entitled, “Jab. Jab. Jab. Right Hook” Gary V. says the give, give, give is like a jab.

You keep giving and giving - or jabbing and jabbing - and then you make the sale and throw that powerful right hook.

This doesn't mean you don’t promote, it just means you don’t over promote. 

Later, I’ll show you how to be a giver as I give you (...see what I did there?) 20 non-promotional social media post ideas for your home service business.

 

Which Social Media Platforms Are Best for Construction Contractors?

The best social media platforms for contractors are Instagram, Facebook, and YouTube. Twitter, I believe, is more effective for staying in the loop with news, politics, and sports. Posts on Twitter are quickly buried with so much white noise. Some contractors may have a good following on Twitter, but I don't believe people go to Twitter to learn more about contracting home services.

Pinterest will probably be an effective platform for contractors as you could feature some great photography of Home Remodeling but I'm not sure it would be very effective for Industries like electricians or HVAC companies. To be quite honest I've not spent enough time on Pinterest. But... I do believe that it could be a key player for home remodelers and builders.

Finally, LinkedIn is primarily for B2B marketing (business-to-business). If your contracting company has a commercial division, you will not want to avoid LinkedIn. It would be a good idea to build an audience on Linkedin.  

Now… with that out of the way, let's take a deep dive into how you can use Instagram, Facebook, and YouTube to get more leads for your construction contractor business.

 

Instagram is great for contractors because it's easy

Instagram is great because you can easily upload photos of your most recent work. If people are looking for bathroom or kitchen remodeling and if you have decent photography of recent projects with relevant hashtags you’ll get exposure and be on your way to building trust. Many of our contractors integrate Instagram with their Silverback Website, this way when the add a pic to Instagram it automagically appears on their website too.

 

Facebook - the biggest

Facebook is a must because it's still the biggest platform. I'll be the first to admit that Facebook is very frustrating but you can't deny the sheer numbers of people who are there every single stinking day.

Facebook is the 3rd most popular website in the world. Based on the sheer numbers of daily visits the top 3 websites are:

  • #1- Google

  • #2- YouTube

  • #3- Facebook

Consider how much it would cost monthly to rent a billboard on the busiest highway in your city versus how much it would cost to invest in a good Facebook marketing strategy. You can put yourself right in front of 10,0000 more people if you do your social media marketing strategy right.

Not only that, but with social media, you are not just getting in front of them while their driving at 80 miles per hour, but you are right there at their fingertips most likely when they're just sitting on the couch or toilet :).

 

YouTube - my favorite

I think YouTube may be the best platform for Home Service contractors. First of all, I mentioned earlier that it's the number 2 most popular website - every day. This means that people are now, not just going to Google to make searches but they are going to YouTube to search for things.

We often say, “Just Google it!” But the trend is turning into, “Just YouTube it!”

I am one of those people because I do this all the time.

Anytime I need to do anything I go to YouTube first and search to see if I can get a quick 5-minute video showing me how to do it efficiently.

If your company shot simple videos about how you perform certain services for homeowners, not only can you then take those same videos and place them on Facebook, and on your website, but you can use them in Facebook and YouTube advertising campaigns targeting your city and favorite demographics.

Today, video is king. People are reading less and watching more.

Most people prefer to consume information via video. In fact, even though I've written all these words in this post (which I'm doing primarily to get SEO results), I've also shot videos with the same content that you can look at on our YouTube channel here. 🙂

 

 

Conclusion

So if you've read this far you are probably ready to start using facebook, instagram, youtube, and social media to help grow your construction business. If that's you then I've got good news. Below we have about a half dozen more helpful posts and videos filled with how to's, tips, social media hacks and more.

Check out these TOP 4 FACEBOOK TIPS FOR CONTRACTORS:

- 20 FACEBOOK POST IDEAS FOR CONTRACTORS

- GET MORE LIKES ON YOUR FACEBOOK CONTRACTOR PAGE

- 7 STEPS TO BUILD A FACEBOOK STRATEGY FOR CONTRACTORS

- HOW TO OPTIMIZE YOUR CONTRACTOR FACEBOOK PAGE