One researcher learned that even very slight changes to the packaging of some products literally changed how people felt about that product.

-If you add 15% more yellow to the green on 7 UP packaging, people report that it has more lime or lemon flavor

– A picture of a close up of a real human face influences perceived quality more than a full body shot or a cartoon character.

What does this mean for you and your business? Well, it means that people really do “eat with their eyes.” And if your prospects or leads will be influenced by things like color, layout, and visual appeal then good design will grow your business while bad design will stunt its growth.

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