Why SEO Matters and How It Unequivocally Helps Your Business

Why SEO Matters. If you’re running a business, then you know that you need to be doing everything in your power to get more customers. And if you’re not doing SEO, then you’re missing out on a huge opportunity. SEO is one of the most effective ways to get more traffic to your website, and it can help your business grow exponentially. In this blog post, we will discuss why SEO is so important and how it can help your business succeed by addressing the following:

  1. What is SEO
  2. Why is SEO important
  3. How can SEO help your business
  4. How to get started with SEO

 

What is SEO? A simple & quick definition of SEO

SEO stands for search engine optimization, and it is the process of optimizing your website to rank higher in search engine results pages. When someone searches for a keyword or phrase that is relevant to your business, you want your website to show up as one of the top results. This is because people are more likely to click on a result that is higher up on the page. And if you can get more people to visit your website, then you have a better chance of converting them into customers.

Why SEO Matters?

SEO can be a complex and time-consuming process, but it is definitely worth it if you want to see your business succeed. If you want to beat your competition, then you need to make sure that you’re doing everything you can to get more traffic and higher rankings. SEO is a great way to do both. By Optimizing your website according to certain search engine standards, you increase the chance of appearing in one of the coveted top 5 spots on a SERP (search engine results page). Everyone knows that being in those top positions means more people can, and will, click to visit your site. 

As they say, “The best place to hide a body is the 2nd page of Google.”

Consider these SEO statistics for 2022:

68% of online experiences begin with a search engine.

Google currently holds 91.94% of the total search engine market share, followed by bing, Yahoo!, Baidu, and YANDEX.

61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

The top 3 organic search results receive more than two-thirds (68.1%) of all clicks on the Google Search page.

Serps Rankings

How can SEO help your business?

Search Engine Optimization can help your business in a number of ways. It can help you rank higher in search engine results pages, which will result in more traffic and more customers. It can also help you build trust and authority with potential customers. And it can give you an edge over your competition. 

Here are 7 undeniable ways that SEO can help your business:

Higher Rankings

SEO is important because it can help you rank higher in search engine results pages. This is beneficial because people are more likely to click on a result that is higher up on the page.

More Traffic

SEO is important because it can help you get more traffic to your website. And the more traffic you have, the more opportunities you have to convert people into customers.

Generate More Leads

SEO can help you generate more leads because it will get more people to visit your website. And the more people that visit your website, the more chances you have of converting them into customers.

Get More Customers

SEO can also help you get more customers because it will increase your visibility online. If people can’t find your website, then they can’t buy from you. But if you’re ranking higher in search engine results pages, then more people will be able to find your website and become customers.

Make More Money

SEO can also help you make more money because it will help you get more traffic and higher rankings. And the more traffic and higher rankings you have, the more likely people are to buy from you.

Builds Trust & Authority

SEO is also important because it helps you build trust with potential customers. When someone sees that your website is ranking high for relevant keywords, they will see that you’re an authority in your industry. This will make them more likely to do business with you.

Crush Your Competition

Lastly, SEO is important because it gives you an edge over your competition. If two businesses are selling the same product or service, the one that is ranking higher in search engine results pages is more likely to get the sale.

How to get started with SEO

If you’re not doing SEO, then you’re missing out on a huge opportunity to grow your business.

But where do you start?

It takes time to adjust your website’s search-engine optimization, but once you’ve done it, you can increase the number of visitors that see your content. When you focus on a niche and promote yourself effectively, you’ll start getting in front of audiences who are really interested in what you have to say. It usually pays off to be quite particular with your emphasis at the outset.

For instance, think of very specific, real questions that your target audience might be asking relevant to your product or services. Get really narrow in your list of question. Then, create pages for each question with very specific answers to these questions.

This is a great starting point for your SEO journey. From there, you can start to branch out and target other related keywords that you want to rank for. But always remember to keep your focus on providing the best possible content for your audience.

Need Help?

If you do not have the time, energy or interest in learning SEO, we can do it for you. There are benefits in hiring an SEO agency to rank your business properly.

SEO agencies have the time, tools, and know-how to get you results. They will also keep up with the ever-changing landscape of SEO so that you don’t have to.

Hiring an agency is a great way to free up your time so that you can focus on other aspects of your business. It’s also a great way to ensure that your website is always ranking high in search engine results pages.

If you’re interested in hiring an Silverback Web SEO agency, then contact us today for a free consultation. We’ll be happy to answer any questions you have and give you a custom quote for our services.

FAQ’s

Q: Is SEO worth it?

A: Yes, SEO is definitely worth it. SEO will help you get more traffic and higher rankings. And the more traffic and higher rankings you have, the more likely people are to buy from you.

Q: How much does SEO cost?

A: The cost of SEO depends on a number of factors, including the size of your website and your competition.

Q: How long does it take for SEO to work?

A: It takes time to adjust your website’s search-engine optimization, but once you’ve done it, you can increase the number of visitors that see your content. When you focus on a niche and promote yourself effectively, you’ll start getting in front of audiences who are really interested in what you have to say. It usually pays off to be quite particular with your emphasis at the outset.

Q: Can I do SEO myself?

A: Yes, you can definitely do SEO yourself. However, if you’re not familiar with how SEO works, then it’s definitely worth hiring an agency to do it for you.

Q: What are some common myths about SEO?

A: There are many common myths about SEO, but some of the most common ones are that it’s too difficult, it’s too expensive, and it takes too long to see results.

Q: What are some common mistakes businesses make with SEO?

A: One of the most common mistakes businesses make with SEO is not being specific enough with their keywords. They’ll target broad keywords that get a lot of searches but aren’t necessarily relevant to their products or services. As a result, they end up getting a lot of traffic that doesn’t convert into sales.

Q: What are some tips for businesses that are just starting out with SEO?

A: If you’re just starting out with SEO, then a good tip is to focus on very specific, long-tail keywords. These are keywords that are highly relevant to your product or service but don’t get a lot of searches. By targeting these keywords, you’ll have a better chance of ranking high for them and getting traffic that converts into sales.